I’ve been fortunate enough in the last year to help Pinger promote 8 different apps into the top 100. I’ve learned as much from the mistakes we’ve made, as from the things we’ve done correctly.

Guest Author: Brook Lenox

The first app we created at Pinger was called Pinger Phone. Although this app did get into the top 100 for a short while, its main flaw was that it was way too complex. It had both a social media feed and an IM client. Those who understood it, loved it. Buy many people just didn’t get it.