Who Else Wants to Know What Happens When Your App is Featured on iTunes?

Matthew Campbell, March 6th, 2009

Two weeks ago, I opened up AppViz to see a huge surprise – my sales of House Hunter went from 20 to 100 sales over night! The next day, I was even more surprised to see 400 + sales of House Hunter.

“What is the value of being featured on iTunes?”

As you can guess from the title of this post, the reason was that Apple decided to put House Hunter on the front page of iTunes. So, how I believe that I have the answer to the question “What is the value of being featured on iTunes?”

That Sunday, House Hunter sold about 25 copies. On Monday, it sold about 80 and on Tuesday it sold 467 copies. That is almost 18 times as many sales.

Price Wars?

Another interesting note is that I started to monkey around with the price (House Hunter was always meant to be priced more than $.99). It made the same about of money each day regardless of whether the price was $.99, $1.99 or $2.99!

What does this say about pricing strategy?

If it is true that price does not affect revenue, the $.99 price point may be the best choice. It will be the same money, but the $.99 price point will propel you to the Top 100 lists. House Hunter slipped down a few notches when I priced it back to $2.99.

Long Story Short

The first week House Hunter was featured it earned $2108.31 in revenue. The week immediately before that it earned $101.63.

Here is the data from AppViz:

Week Prior to Being Featured

HH_Not_Featured.jpg

Week Being Featured

HH_Featured.jpg

So, what would you do to get on the iTunes featured section? What I really would like to know is WHAT can you do to get on this list? I did nothing – didn’t even know it would happen. Not complaining though.